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Blog SEO Journey • July 18, 2024

Organic Traffic Boosted by 483.87%: Our Moving SEO Journey with MSG

At Dubai House Movers, a professional full-service moving company in the UAE, we rely on our website to attract new clients looking for moving services in Dubai and surrounding areas online. 

The reason is quite apparent. Most customers love to hire movers and packers near them by doing a quick online search.

As with other service-based businesses, it is important for our Dubai moving company to be visible online on top. 

If our potential customers don’t see us online, they won’t be visiting our website and contacting us for their moving needs, international cargo shipping, or other services offered.

After establishing our moving business, we created a website to showcase our moving and other services and how we work. 

However, despite spending a considerable amount on attractive branding and strategic website design with compelling copy, we struggled to generate organic traffic from Google searches. 

Our moving company site wasn’t ranking well for the keywords crucial to our business.

Key Takeaways

Our journey with Media Search Group has taught us several things:

1. While we saw some quick wins, the most significant results came from consistent effort over time.
2. Posting high-quality and informative content improves search rankings and engagement rate of site visitors.
3. Faster site speed and mobile responsiveness have a positive impact both user experience and search rankings.
4. Local search optimization is essential for a service-based business like ours to reach customers in our area.
5. Regular analysis of performance metrics allows us to continually refine and improve our strategy.

The Need for Improved Online Visibility

At first, we assumed word-of-mouth referrals, offline marketing, and a basic website were enough to keep our client base growing. 

However, as more and more people started searching for moving services on Google and other major search engines, we started losing potential customers to competitors who had switched to SEO and other online marketing strategies. 

Just because they appeared on top positions for relevant searches online!

We needed to be easily found by those searching for moving services like ours. For phrases like “house movers,” “house movers in Dubai,” and “house movers and packers in Dubai,” our website barely showed up on page 2 or 3 of Google results. 

Most clients we got were through mostly word-of-mouth referrals.

We knew we were missing out on connecting with a lot of potential customers searching for local moving services in Dubai and nearby areas online. We were frustrated mainly because our website wasn’t ranking well online, leading us to lose many potential customers.

We needed to focus on improving organic traffic to our moving and packing website so that more new people learn about our moving business. 

So, it became clear to us that we needed an SEO company that would work like our partner and optimize our website for both search engines and user engagement.

That’s when we decided to search for SEO services for moving companies in Dubai online, which brought us to the Media Search Group.

The Results After 12 Months of SEO

After 12 months of implementing their strategies, we’ve seen significant improvements across all key metrics:

Organic Traffic Growth

An astounding +483.87% boost in organic traffic to our website. Getting organic traffic reduced our dependency on paid advertising.

Improved Engagement Rat

Our engagement rate improved by +54.26%. The main reason was that site visitors found our content relevant and useful for them.

Engaged Sessions

We saw a +564.71% improvement in engaged sessions. It means more visitors have started spending time exploring our website and services.

New User Acquisition

Our new user acquisition got better by +395.9%. It shows that more new people are finding and visiting our Dubai moving company website.

Their another significant achievement was to achieve top 10 rankings for numerous high-value keywords related to moving services in Dubai and cargo services.

This increased online visibility has helped us gain more organic traffic and engage the site visitors for longer.

How We Found an SEO Partner for Our Dubai Moving Company

After extensive research and searching for the “best SEO companies for packers and movers in Dubai” and “best SEO services for packers and movers,” we discovered Media Search Group. 

Their website was ranking on Google top positions, which seemed to be already a good sign that if they can do it for themselves, they can also help do it for our website as well.

We visited their SEO company website and found that they offer a range of digital marketing services. 

From SEO services to social media to website design and development to ORM, they have affordable digital marketing packages for all such services. 

It was a good thing for us because it means that if we were to hire online marketing services other than SEO services for moving companies, we won’t have to do this extensive research again.

What really convinced us to hire Media Search Group for SEO packages for our moving services are the following three factors:

1. Affordable SEO packages customized for businesses like ours
2. The data-driven approach to SEO
3. Over 12 years of industry experience

We were particularly impressed by their Guaranteed Search Engine Rankings page, which showcased numerous clients’ websites they had successfully ranked among the top 5 Google rankings. This evidence of tangible results convinced us to hire the Media Search Group for our moving SEO needs.

The Initial Consultation and SEO Audit

Once we reached out to Media Search Group, they quickly scheduled a meeting to discuss our requirements and goals. During the initial SEO consultation, they provided a detailed report of SEO audit they conducted on our moving company website. Through that audit, we got to know that there were so many things wrong with our movers and packers website, including technical SEO issues, lack of on-page SEO elements, lack of internal and external linking, and thin content.

This audit revealed several issues that are common among websites in the packing and moving industry:

1. Pages were not optimized for relevant keywords: Our website content wasn’t targeting the keywords effectively our potential customers were using to find services like ours.
2. Site structure was not properly organized: The organization of our website made it difficult for both users and search engines to navigate and understand our services.
3. Our pages loaded slower: Even though our website was not image-heavy, it was loading very slowly which was negatively impacting user experience and search engine rankings.
4. Meta descriptions and title tags were not optimized: Many of our pages lacked these crucial elements, making it harder for search engines to understand and rank our content.
5. Our moving website wasn’t properly optimized for mobile devices: Our website wasn’t optimized for mobile devices, a critical factor in today’s smartphone-dominated world.
6. Pages were not optimized for locations we served: We weren’t effectively leveraging local search features to target customers in Dubai and the UAE.
7. There was no schema markup: We weren’t using this powerful tool to help search engines better understand and display our content.
8. Lack of content on most pages: Many of our service pages lacked the depth and detail necessary to rank well in search results.
9. Backlink profile wasn’t strong enough: We had very few quality backlinks pointing to our website, limiting our authority in search engine algorithms.
10. No proper content strategy was followed: We lacked a systematic approach to creating and publishing relevant, valuable content for our audience.

This was a big thing for us because we never thought about so many things that were impacting the performance and conversion of our websites. 

However, it was a good thing that we partnered with Media Search Group and got a detailed SEO audit report. 

Knowing what was lacking in our website meant that we could improve and optimize it to rank on top and attract higher organic traffic.

The Comprehensive SEO Plan Created and Implemented by Media Search Group

After finding the insights through the audit, Media Search Group presented us with a custom SEO plan. Their SEO strategy was created to address the issues identified during the search engine optimization audit.

On-Page SEO

The first thing that Media Search Group focused on was on-page SEO of our website. They optimized meta descriptions, meta tags, headers, and also internal linking structure. 

Besides, they also optimized the content of our moving and packing business website to work better with search engines and be clearer for visitors. 

They helped us use the right keywords and organize our information better. This made it easier for people to find what they needed on our site and understand our moving services.

Technical SEO

Their SEO team worked to improve the loading speed of our site, mobile responsiveness, and site structure to make it more search engine friendly. 

They fixed technical issues that made our website slow and difficult for search engines to read. 

They made sure all our service pages, whether related to house moving or international cargo, could be easily found and indexed by search engines.

Link Building

As a moving company in Dubai, we needed to build a greater online presence and expand it to other directories and websites. 

Media Search Group helped us get links from other respected websites in the moving industry. They found good directories and partner sites where we could list our services. 

This improved our site’s authority in search results and brought more relevant visitors to our website.

Content Writing

They also created a plan for writing useful articles about moving and packing, furniture storage, disposal services, and also location-specific international cargo services. 

Apart from creating promotional blogs for our moving company, they also created informative articles to help our target audience. 

This helped us establish ourselves as the leading moving company in Dubai and also a thought leader who is eager to help the community.

Schema Markup

Media Search Group added structured data to our website that helps search engines understand our services better. 

This made our listings in search results more informative as it shows more details like our services and ratings. It also helped our listings stand out and get more clicks.

Local SEO

Their SEO company also improved our local search presence by optimizing our Google My Business listing and ensuring our business information, such as Name, Address, and Phone (NAP) was correct across various online directories. 

This made it easier for people in Dubai and nearby areas to find us when searching for moving services.

User Experience Optimization

Their SEO team improved how our website works for visitors. They made the site easier to navigate and quicker to load. 

They also improved the layout to keep visitors engaged longer. These changes helped more people stay on our site for longer and explore our services.

Content Gap Analysis

The content team of Media Search Group identified topics that our competitors were covering but we weren’t. 

They helped us create new content to fill these gaps. This expanded the range of moving-related topics and content for our other services on our site. 

It has helped us appear in more search results and share important info and tips to our potential customers.

Regular Performance Tracking

They set up Google Analytics and other tools to monitor how well our website was doing. We received regular reports showing our progress in search rankings and website traffic. 

This helped us understand what was working and where we needed to improve, allowing us to make informed decisions about our online strategy.

Based on the SEO strategy, we worked closely with Media Search Group’s team to implement this comprehensive SEO strategy. 

Their team was thorough and explained each step of the process and how it would impact our overall SEO and business goals.

Another aspect we particularly appreciated was their approach to creating relevant articles, blogs, and web content for our target audience.

We Highly Recommend Media Search Group as an SEO Partner for Moving Companies

Our experience with Media Search Group has completely changed our perspective on digital marketing.

Having a strong and wide digital presence is as crucial as offering high-quality moving services to our clients. This is the reason why we have been using the SEO services of Media Search Group for over 5 years.

If you’re a service-based business like us in Dubai or anywhere, we highly recommend Media Search Group.

#seo journey